Longines Global Champions Tour 2015

On April 23rd, Longines presented the new watches for 2015 to Belgian press. Amongst the novelties launched earlier this year in Basel Switserland were a brand new Equestrian and Symphonette collection for ladies, while the men were treated to an iconic Heritage Diver and Conquest Classic Moonphase. Location for the event was the Longines Global Champions Tour, a world renowned equestrian championship hosted in Belgium on the Cockerilkaai in Antwerp with a beautiful view of the sunset over the Schelde river.


Swatch opens pop-up store in Brussels

The Swiss watch brand Swatch opened a pop-up store in Brussels. The store is situated in the Boterstraat 42, close to the beautiful Grand Place. This 86m² store is a temporary pop-up which will be transformed in a Mega Swatch Store of 150m² in a few months. The watches are presented on white rectangular boards which give a unique touch and feel experience. Every Swatch collection is available at this brand new and modern store.

Boterstraat 42
1000 Brussel
02 289 54 00



Media relations

Creative PR Management
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National & regional database
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Press trips
Reader competitions & media deals
Strategic online & social media management
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Product placement
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Red carpet

Celebrity contacts & seeding
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Pre, during & post basel events
Event production
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Contact person:
Charlotte de Bruijn

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: charlotte@upr.be