Rado HyperChrome Touch Dual Timezone

We hosted the exclusive expo event of the iconic HyperChrome watch of Rado in the beautiful Loft du 22 in Elsene, Brussels. It was all about the presentation of the HyperChrome Touch Dual Timezone, a ceramic watch with two time zones which you can easily manipulate by touch. The design and marketing team explained the design, the evolution of the watch, the sportive collaborations and the operations in the studios. At the end of the event, guests could ask questions and enjoy a drink.


Atelier Swarovski by Viktor & Rolf

Atelier Swarovski did a new collaboration with Viktor&Rolf for the Autumn Winter 2014 collection. The collection was designed by the duo and will be revealed during the 'prêt-à-porter show' at Fashion Week Paris. The Atelier Swarovski by Viktor&Rolf collection shows impressive statement pieces with shining and matte crystal in Black Diamond and diverse Jet shades.



Media relations

Creative PR Management
Integrated media strategy
Basel agenda management
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics


Product placement
Collection presentations

Red carpet

Celebrity contacts & seeding
Industry contacts & opinion-leader contacts


Pre, during & post basel events
Event production
Product launches
Store openings
In-store events & retail promotions
Press days & blogger events
Brand associations & collaboration launches
Sponsorship activity & partnerships


Contact person:
Charlotte de Bruijn

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: charlotte@upr.be