Mid season SS15 "High summer"

Have a look at some pictures of our Mid Season event where we presented the high summer SS15 collections of our brands. In the morning, we had one to one meetings with our top 10 bloggers and in the afternoon we invited fashion, beauty and lifestyle journalists, stylists and bloggers.

Many thanks to all the visitors!


Cooking class by UGG Creative Council member Princess Misia

UGG Australia presented its FW14 collection with a cooking class in complete Christmas theme, which was called "Homemade Food Gifts for Christmas". UGG Creative Council member Princess Misia showed the bloggers and press how to make granola, chocolate cookies covered with powerfoods and lots more.



Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics


Product placement
Collection presentations & tastings

Red carpet

Celebrity contacts & seeding
Industry contacts & opinion-leader contacts
Brand ambassadors


Event production
Product launches
Store openings
In-store events & retail promotions
Press days & blogger events
Brand associations & collaboration launches
Sponsorship activity & partnerships


Contact person:
Christian Van Haute

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: christian@upr.be