At our seasonal Press Days we presented the new Spring/Summer 2017 collections, including IKKS as a new brand at UPR. This edition, we also had reason to celebrate, commemorating UPR and its 15 year anniversary. Adding a new exciting collaboration with the Brussels based MCDM agency and a recently renovated showroom and office space. Fascinating times to come - thank you all for rejoicing and sharing this special moment and personal achievement with us.


Iittala Alto Anniversary

Design legend Alvar Aalto created his iconic series of glass vases in 1936. Inspired by the waves in water, it has become a staple of modern Scandinavian design. Each Alvar Aalto vase is unique and mouth blown at the Iittala glass factory in Finland. We celebrated the 80th anniversary of this multifunctional design classic by exploring our flower arranging and cooking skills, both resulting in various beautiful displays of this little art piece.



Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics


Product placement
Collection presentations & tastings

Red carpet

Celebrity contacts & seeding
Industry contacts & opinion-leader contacts
Brand ambassadors


Event production
Product launches
Store openings
In-store events & retail promotions
Press days & blogger events
Brand associations & collaboration launches
Sponsorship activity & partnerships


Contact person:
Christian Van Haute

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: christian@upr.be