For UGG Australia it’s not enough to be different. They want consumers to experience UGG really feels like nothing else. That’s why UPR Creative developed a 360° marketing campaign based on a brand story that reinforces everything people love about the brand. This story was translated over/into all the touchpoints: media, press, events, digital, retail and product.


Peter Pilotto

To gain fashion credibility and target new, younger customers, We were responsible for building a collaboration with Peter Pilotto. To launch the limited edition collection designed by the Belgian/British fashion brand we developed the advertising and PR campaign.

This campaign energized Kipling by getting enormous press clippings and strong retail exposure. 



Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics


Product placement
Collection presentations
Sample management & logistics

Red carpet

Celebrity contacts
Celebrity dressing & seeding
Industry contacts & opinion-leader contacts


Event production
Product launches
Store openings
In-store events & retail promotions
Press days & blogger events
Brand associations & collaboration launches
Sponsorship activity & partnerships


Contact person:
Wendy Jaspers

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92