Hello summer! The new SS18 collections are upon us at our UPR showroom. With the greatest delight, we welcome Laurence D'Ari - SieMatic - Longchamps eyewear and Arket as new highlights of our expanding deco and lifestyle branch. Fashion brand FAY launched 'FOUR' at the seasonal after party - a short film celebrating the '4 ganci' limited edition jackets. Thank you all for finishing off our seasonal press days in style ánd in smiles.




Uniqlo Opening Brussels

On October 19th, at 10.00AM UNIQLO opened at the Muntplein in Brussels its third shop in Belgium in Japanese style. The official opening ceremony was attended by Mr. Philippe Close, Mayor of Brussels, His Excellence Mr. Hajime Hayashi, ambassador of Japan for the Kingdom of Belgium, and Brussels ambassadors of UNIQLO, including DJ LEFTO, Nancy Eissaoui - owner at CHYL, Art By CASH, Anne Zagré and Sophie Lauwers at BOZAR attended the ceremony. More than 400 people were in line to first discover the store. In the shop, on a surface of approximately 1,500 m2, divided over two floors, LifeWear garments are offered for ladies, gentlemen and children. The first visitors witnessed a spectacular performance of Japanese Taiko drummers and received a free fruit juice, cherished by CHYL.



Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics


Product placement
Collection presentations
Sample management & logistics

Red carpet

Celebrity contacts
Celebrity dressing & seeding
Industry contacts & opinion-leader contacts


Event production
Product launches
Store openings
In-store events & retail promotions
Press days & blogger events
Brand associations & collaboration launches
Sponsorship activity & partnerships


Contact person:
Wendy Jaspers

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: wendy@upr.be