UPR MEDIA DAYS FW17

A new season is upon us.. Catch a glimpse at the new FW17 collections at our UPR showroom. It is with great joy that we welcome Marni Eyewear and Alysi as new brands, available for lending out. Belgian footwear brand Catwalk hosted a phenomenal rooftop after party at their stunning loft - balcony included - overseeing the spectacular MAS and the Antwerp skyline as the sun slowely set upon our press days..

 

#YOUNIQUECLUB BY LIU JO

On Saturday March 11st, the Liu Jo Store in Antwerpen turned into a laboratory of glam and style, where one could discover a world of Denim Couture. We invited fashion bloggers and press for a preview-event, including an after work denim customizing session. Pre-weekend bubbles, loads of Liu Jo denim and sparkly studs quickly resulted in a series of streetstyle photoshoots.

 

Pages

Fashion

Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics

Showroom

Product placement
Collection presentations
Seeding
Sample management & logistics

Red carpet

Celebrity contacts
Celebrity dressing & seeding
Industry contacts & opinion-leader contacts

Events

Event production
Product launches
Store openings
In-store events & retail promotions
Press days & blogger events
Brand associations & collaboration launches
Sponsorship activity & partnerships

Contact

Contact person:
Wendy Jaspers

Address:
Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: wendy@upr.be