Oriental fragrance journey by Rituals Cosmetics

Bloggers were invited in a secret Antwerp loft for an enchanted evening with Rituals Cosmetics. They discovered the brand's new luxury perfumes in a cosy, oriental atmosphere, completed with henna painting and great food. The Oriental Essences perfumes will hit stores in October, 2015. There are four scents for men and four for women, all with oriental-inspired names, such as Roi d'Orient, Eau du Kashmir, Nuit à Marrakech and Eau des Indes.


Weleda opens pop-up store in Ghent

Share the vision and the products of the brand to new consumers: Weleda opened their first pop-up store in Belgium with that goal. The producer of the natural cosmetics chose Ghent as location for a unique experience shop.

Kalandeberg 2
9000 Gent
Open till Saturday August 1st
12u - 18u



Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics


Product placement
Collection presentations

Red carpet

Celebrity contacts & seeding
MUA contacts & opinion leader contacts


Trend presentations & masterclasses
Event production
Product launches
Store openings
In-store events & retail promotions
Press days, blogger events & beauty days
Brand associations & collaboration launches
Sponsorship activity & partnerships


Contact person:
Laura Verbeelen

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: laura@upr.be