M.A.C Cosmetics Waterproof Launch

M.A.C Cosmetics introduced its waterproof make up by challenging Belgian influencers with splashing sea and beach activities. SMUA Ines Borgonjon provided our team of life savers with a personal summer ánd water-resistant look.. Bring on those waves!

 

UPR BEAUTY DAY FW16

This was our UPR FW16 Beauty Day; MAC Cosmetics, L'Occitane, Melvita, Weleda, Prada, Jean Paul Gaultier and Paco Rabanne revealed their ravishing novelties for the upcoming FW16 season to Belgian beauty press and bloggers. Newcomers Marie-Stella-Maris, Dou My Hands, Bite Away and Herpotherm made a dashing first introduction. A sensational day of guilt-free indulgement.

Pages

Beauty

Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics

Showroom

Product placement
Collection presentations
Seeding

Red carpet

Celebrity contacts & seeding
MUA contacts & opinion leader contacts
Testimonials

Events

Trend presentations & masterclasses
Event production
Product launches
Store openings
In-store events & retail promotions
Press days, blogger events & beauty days
Brand associations & collaboration launches
Sponsorship activity & partnerships

Contact

Contact person:
Laura Verbeelen

Address:
Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: laura@upr.be