Darphin Lumière Essentielle

Light is the essence of life and of beautiful skin. Press and influencers experienced the Lumière Essentielle Collection by Darphin with all senses at Plein Publiek Antwerp.


RITUALS Sakura Relaunch

We re-launched the Sakura collection by Rituals Cosmetics to Belgian press during a cozy lunch at Roji Sushi. A crackling fireplace and Koto music set the mood for an elegant afternoon. Prosperous wishes and personal mottos were put into Shodo writing in order for our guests to let life blossom..



Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics


Product placement
Collection presentations

Red carpet

Celebrity contacts & seeding
MUA contacts & opinion leader contacts


Trend presentations & masterclasses
Event production
Product launches
Store openings
In-store events & retail promotions
Press days, blogger events & beauty days
Brand associations & collaboration launches
Sponsorship activity & partnerships


Contact person:
Laura Verbeelen

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: laura@upr.be