#MACFESTIVALGANG

UPR selected a  #MACFESTIVALGANG of 8 on-brand influencers to attend two festivals where M.A.C Cosmetics was present during the summer with make-up booths. Special content was created and produced by UPR before and during the festivals for this campaign to be shared by the #MACFESTIVALGANG, advertised by the new local Instagram page, used instore and to be print exclusively by media. 
 
 

AYURVEDA + ANAHATA LAUNCH BY RITUALS

Step into the Ayurveda room; where one learns more about the Ayurvedic lifestyle and doshafits by expert Marleen. Move over to the Anahata room; where one discovers the new FW17 Soulwear collection and puts it to the test during a relaxing yoga session with Evy Gruyaert. Namasté.

Pages

Beauty

Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics

Showroom

Product placement
Collection presentations
Seeding

Red carpet

Celebrity contacts & seeding
MUA contacts & opinion leader contacts
Testimonials

Events

Trend presentations & masterclasses
Event production
Product launches
Store openings
In-store events & retail promotions
Press days, blogger events & beauty days
Brand associations & collaboration launches
Sponsorship activity & partnerships

Contact

Contact person:
Laura Verbeelen

Address:
Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: laura@upr.be