M.A.C. Cosmetics launch

M.A.C Cosmetics launch in Belgium and opening of its first store in Antwerp staring M.A.C Viva Glam Spokesperson Dita Von Teese 

Pages

Beauty

Media relations

Creative PR Management
Integrated media strategy
National & regional database
One to one interviews
Press trips
Reader competitions & media deals
Strategic online & social media management
Reporting & statistics, monitoring, metrics

Showroom

Product placement
Collection presentations
Seeding

Red carpet

Celebrity contacts & seeding
MUA contacts & opinion leader contacts
Testimonials

Events

Trend presentations & masterclasses
Event production
Product launches
Store openings
In-store events & retail promotions
Press days, blogger events & beauty days
Brand associations & collaboration launches
Sponsorship activity & partnerships

Contact

Contact person:
Laura Verbeelen

Address:
Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: laura@upr.be