As a certified partner, UPR advised in the development of a new digital platform INFLUO. It empowers inﬂuencers from being a number in an excel sheet towards entrepreneurs, or as we call it ‘inﬂuoncers’. Therefore it enables advertisers to identify and collaborate with their most relevant inﬂuencers in the Benelux. Inﬂuencers are incentivized by having the option to choose and pitch towards the campaigns they would like to collaborate in. This allows an inﬂow of creative ideas and ensures that brands are only teaming up with inﬂuencers who have their target audience and industry in mind. An insightful brand proﬁle on one side and hundreds of smart inﬂuencer proﬁles on the other, the platform conveys the communication of setting up valuable dialogues and collaborations. On October 26th we launched this new platform at St.-Vincents in Antwerp, organising the first Influo Masterclass, where influoncers, brands and experts align with one goal: taking influencer marketing to the next level. Dedicated and professional workshops, set up to complete our true mission: to push creativity from content creators towards brands.