As a certified partner, UPR advised in the development of a new digital platform INFLUO. It empowers influencers from being a number in an excel sheet towards entrepreneurs, or as we call it ‘influoncers’. Therefore it enables advertisers to identify and collaborate with their most relevant influencers in the Benelux. Influencers are incentivized by having the option to choose and pitch towards the campaigns they would like to collaborate in. This allows an inflow of creative ideas and ensures that brands are only teaming up with influencers who have their target audience and industry in mind. An insightful brand profile on one side and hundreds of smart influencer profiles on the other, the platform conveys the communication of setting up valuable dialogues and collaborations. On October 26th we launched this new platform at St.-Vincents in Antwerp, organising the first Influo Masterclass, where influoncers, brands and experts align with one goal: taking influencer marketing to the next level. Dedicated and professional workshops, set up to complete our true mission: to push creativity from content creators towards brands.

M.A.C Cosmetics Waterproof Launch

M.A.C Cosmetics introduced its waterproof make up by challenging Belgian influencers with splashing sea and beach activities. SMUA Ines Borgonjon provided our team of life savers with a personal summer ánd water-resistant look.. Bring on those waves!



Digital PR & Marketing
Digital audit
Traffic generation
Analysed seedings
Strategic online & Social Media Management
Digital content creation
Blogger relations
Ranking & statistics


Contact person:
Laurence Teixeira

Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: Laurence@upr.be