UPR selected 7 on-brand influencers to attend WECANDANCE and experience it to the fullest. They spread a personal promo code to increase sales, building up to the festival weekend. They created user generated content at the scene to be shared with their 392K followers and reshared by Zalando. UPR also booked a facebook live take-over host to increase engagement and following. More exposure was garanteed by online media deals, give-aways and buy-in styled photoshoots.