ZALANDO STYLE ICONS

After an exciting award show on November 25th that took place at Felix Pakhuis in Antwerp, the three winners of the Zalando Style Icons 2016 were announced. For the Zalando Style Icons, formerly known as the Zalando Blogger Awards, Zalando has put the most talented fashion influencers of Belgium and Luxembourg in the spotlight. This year Zalando selected the top-level fashion influencers for the categories: Style Icon of the Year, Rising Style Icon and Creative Content Icon. The winners are - in that order - Annabel Pesant, Monica Ho and Emma Gelaude. We want to thank our lovely judges Tiany KiriloffEls Keymeulen and Adrien Gras and hostess of the evening Elodie Ouedraogo for sharing their expertise.

 

WELCOME INFLUO

As a certified partner, UPR advised in the development of a new digital platform INFLUO. It empowers influencers from being a number in an excel sheet towards entrepreneurs, or as we call it ‘influoncers’. Therefore it enables advertisers to identify and collaborate with their most relevant influencers in the Benelux. Influencers are incentivized by having the option to choose and pitch towards the campaigns they would like to collaborate in. This allows an inflow of creative ideas and ensures that brands are only teaming up with influencers who have their target audience and industry in mind. An insightful brand profile on one side and hundreds of smart influencer profiles on the other, the platform conveys the communication of setting up valuable dialogues and collaborations. On October 26th we launched this new platform at St.-Vincents in Antwerp, organising the first Influo Masterclass, where influoncers, brands and experts align with one goal: taking influencer marketing to the next level. Dedicated and professional workshops, set up to complete our true mission: to push creativity from content creators towards brands.

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Digital PR & Marketing
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Contact

Contact person:
Laurence Teixeira

Address:
Godefriduskaai 20b
2000 Antwerp

Phone: +32 3 230 30 92
E-mail: Laurence@upr.be