The ‘Fairtrade @ school’ campaign of Fairtrade Belgium wants to make children aware of and inform them about the origin of our nutrition and specifically about products from the South. Many children do not seem to know where the food on their plates comes from. This applies in particular to Southern products, including oranges and cocoa beans.


AB INBEV SUPPORTS BELGIAN HOPS WITH LEFFE ROYALE - 'forgotten' Poperinge Whitbread Golding hops begins a new life

The exceptional quality of Belgian hops, its rich cultivation tradition and its many and new varieties have led to a worldwide increase in interest in our hops. The long tradition of hops in Belgium and the expertise of the growers are world renowned and deserve due recognition. AB InBev also wants to contribute by using Whitbread Golding hops, a typical variety from Poperinge, for brewing its like-named Leffe Royale. By supporting local hops cultivation, AB InBev hopes to breathe new life into the Belgian hops culture. The consistent growth in volumes of Leffe beer, with its global increase of 64% since 2007, promises a bright future for further cooperation with Belgian hops growers.



UPR Corporate Communications is the UPR division for full-service corporate public relations and stakeholder relations. Our specialist area is corporate communications for B2B and B2C clients in the Benelux region. UPR Corporate Communications transforms your business and marketing objectives into clear and compelling messages to media and stakeholders. Our goal is simple: to bring your brand to the attention of your target groups, credibly and effectively. Using a combination of effective strategic concepts and socially relevant content, and working via carefully selected media channels, we create innovative communication packages that enhance name recognition, product familiarity and reputation for our clients’ brands.

Our teams – corporate communications, creative, media buying, digital and events – work together to provide a full range of services for our clients. Thanks to this multidisciplinary approach you will receive communication consultancy that really matters.

Mission and vision

As a new breed of corporate communication consultants, we seek to deliver success for our clients through the power of inspirational communication. We specialize in using innovative communication to drive your business growth. 

We unlock the communication potential in your organization and translate it tonews worthy stories that are relevant to your audiences, differentiate you from your competitors and build reputation, trust, benchmarks, thought leadership and references.

To make our efforts effective we embed our communication proposals in your overall company, marketing and sales objectives to touch the bottom-line of your business. Therefore we immerse ourselves in the core values of your brand and company culture to work out strategic content based communication programs with clear and feasible goals and deliverables.

This means out-of-the-box creative thinking that results in strategic and identity driven communication. Today we are more than ever focused on strategic, content driven communication.


Phone: +32 (0)495 51 83 58