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Tempo-Team to increase top-of-mind awareness and thought leadership on the labor & staffing market

Staffing company Tempo-Team, part of the Randstad group, needs to position itself as performant challenger on the hyper competitive staffing and HR services market. Therefore Tempo-Team wants to be perceived as thought leader and strong and reliable brand by all B2C, B2B and governmental stakeholders. To put Tempo-Team on the public agenda and to claim share of voice in the labor market debate UPR developed a strategy based on market research, third party endorsement and multimedia communication that aims to improve customer intimacy through mass media and the agency network of Tempo-Team.

 
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Veritas to celebrate its 120th anniversary with all stakeholders and to strengthen the brand experience on a corporate level

Leading accessories and ‘mercerie’ retailer Veritas wanted to target their core audience to participate at their 120th anniversary and to increase the brand experience through the retail network and a brand new digital platform. UPR targeted mass media with the unique ‘story’ of Veritas using the anniversary, company results and market strategy as leverage to pitch the PR story that was all about the USP’s of Veritas.

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About

UPR Corporate Communications is the UPR division for full-service corporate public relations and stakeholder relations. Our specialist area is corporate communications for B2B and B2C clients in the Benelux region. UPR Corporate Communications transforms your business and marketing objectives into clear and compelling messages to media and stakeholders. Our goal is simple: to bring your brand to the attention of your target groups, credibly and effectively. Using a combination of effective strategic concepts and socially relevant content, and working via carefully selected media channels, we create innovative communication packages that enhance name recognition, product familiarity and reputation for our clients’ brands.

Our teams – corporate communications, creative, media buying, digital and events – work together to provide a full range of services for our clients. Thanks to this multidisciplinary approach you will receive communication consultancy that really matters.

Mission and vision

As a new breed of corporate communication consultants, we seek to deliver success for our clients through the power of inspirational communication. We specialize in using innovative communication to drive your business growth. 

We unlock the communication potential in your organization and translate it tonews worthy stories that are relevant to your audiences, differentiate you from your competitors and build reputation, trust, benchmarks, thought leadership and references.

To make our efforts effective we embed our communication proposals in your overall company, marketing and sales objectives to touch the bottom-line of your business. Therefore we immerse ourselves in the core values of your brand and company culture to work out strategic content based communication programs with clear and feasible goals and deliverables.

This means out-of-the-box creative thinking that results in strategic and identity driven communication. Today we are more than ever focused on strategic, content driven communication.

Contact

Phone: +32 (0)495 51 83 58
E-mail: liesbeth@upr-corporate.be