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Tetra Pak to protect what’s good and tell about it

To protect what’s good is the overall promise of market leading packaging and processing Tetra Pak. UPR was challenged to integrate this baseline in its PR strategy for Tetra Pak and worked out a long term partnership with NGO Green to develop educational projects for children. Tetra Pak and Green launched www.deboomin.be, an educational initiative to fade the boundaries between children, forests and the sustainable use of paper and packaging. The project was endorsed by regional ministers on both sides of the country, national and local governmental institutions and broadly covered by the media. 


Sustainability & CSR

We develop dedicated communication campaigns that help you engage your stakeholders and meet their needs sustainably. We identify partnerships, angles and actions that will support both your CSR objectives and your reputation.

Mission and vision

As a new breed of corporate communication consultants, we seek to deliver success for our clients through the power of inspirational communication. We specialize in using innovative communication to drive your business growth. 

We unlock the communication potential in your organization and translate it tonews worthy stories that are relevant to your audiences, differentiate you from your competitors and build reputation, trust, benchmarks, thought leadership and references.

To make our efforts effective we embed our communication proposals in your overall company, marketing and sales objectives to touch the bottom-line of your business. Therefore we immerse ourselves in the core values of your brand and company culture to work out strategic content based communication programs with clear and feasible goals and deliverables.

This means out-of-the-box creative thinking that results in strategic and identity driven communication. Today we are more than ever focused on strategic, content driven communication.


Phone: +32 (0)495 51 83 58
E-mail: liesbeth@upr-corporate.be