10-STEP ACTION PLAN AGAINST PRICE WAR

A redirection of consumer choices gives farmers and the food chain more breathing space

Fairtrade and value-driven consumption is booming. More than 10% more products carrying the Fairtrade label were sold. This good news has been overshadowed by the deep malaise in which all links of the food chain find themselves today. An audit of the food chain by Fairtrade Belgium and Vredeseilanden shows that all parties keep one another hostage in a deadly price spiral, while passing the buck from one to the other. In response both organizations are now launching a 10-step action plan to break this vicious cycle of price squeezes. 

 

"MY INVOICE, MY CHOICE" AWARENESS CAMPAIGN FIGHTS FOR FREEDOM OF CHOICE FOR BELGIANS - WHEN IT COMES TO RECEIVING INVOICES AND ADMINISTRATIVE DOCUMENTS

As many as 8 out of 10 Belgians want to have a choice when it comes to receiving digital or paper invoices, but only 6 out of 10 consumers in our country are aware of the fact that they also have a right to such a choice. To make the Belgian population aware of this choice, civil society now joins forces in a campaign to inform consumers, empower them and encourage action. The "My bill, My choice" campaign calls on consumers to make their choices known on www.mijnfactuurmijnkeuze.be

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Sustainability & CSR

We develop dedicated communication campaigns that help you engage your stakeholders and meet their needs sustainably. We identify partnerships, angles and actions that will support both your CSR objectives and your reputation.

Mission and vision

As a new breed of corporate communication consultants, we seek to deliver success for our clients through the power of inspirational communication. We specialize in using innovative communication to drive your business growth. 

We unlock the communication potential in your organization and translate it tonews worthy stories that are relevant to your audiences, differentiate you from your competitors and build reputation, trust, benchmarks, thought leadership and references.

To make our efforts effective we embed our communication proposals in your overall company, marketing and sales objectives to touch the bottom-line of your business. Therefore we immerse ourselves in the core values of your brand and company culture to work out strategic content based communication programs with clear and feasible goals and deliverables.

This means out-of-the-box creative thinking that results in strategic and identity driven communication. Today we are more than ever focused on strategic, content driven communication.

Contact

Phone: +32 (0)495 51 83 58
E-mail: liesbeth@upr-corporate.be