A redirection of consumer choices gives farmers and the food chain more breathing space
Fairtrade and value-driven consumption is booming. More than 10% more products carrying the Fairtrade label were sold. This good news has been overshadowed by the deep malaise in which all links of the food chain find themselves today. An audit of the food chain by Fairtrade Belgium and Vredeseilanden shows that all parties keep one another hostage in a deadly price spiral, while passing the buck from one to the other. In response both organizations are now launching a 10-step action plan to break this vicious cycle of price squeezes.