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SodaStream to go viral with its banned television advert

SodaStream is the world's largest manufacturer, distributor and marketer of Home Carbonation Systems. The company launched a controversial television campaign that was banned in the UK and the US. UPR used the ban as leverage to communicate online, social and offline on SodaStreams market strategy, unique sustainable alternative for bottled ‘big soda’ and the launch of new products. This mix resulted in broad press coverage and the advert going viral on youtube.

Social media communication

Relevant content encourages people to share, which in turn generates and endorses social media exchanges about your brands and issues. We combine consumer insight, conversation, monitoring and content with up-to-the-minute e-technology to achieve measurable results.

Mission and vision

As a new breed of corporate communication consultants, we seek to deliver success for our clients through the power of inspirational communication. We specialize in using innovative communication to drive your business growth. 

We unlock the communication potential in your organization and translate it tonews worthy stories that are relevant to your audiences, differentiate you from your competitors and build reputation, trust, benchmarks, thought leadership and references.

To make our efforts effective we embed our communication proposals in your overall company, marketing and sales objectives to touch the bottom-line of your business. Therefore we immerse ourselves in the core values of your brand and company culture to work out strategic content based communication programs with clear and feasible goals and deliverables.

This means out-of-the-box creative thinking that results in strategic and identity driven communication. Today we are more than ever focused on strategic, content driven communication.


Phone: +32 (0)495 51 83 58
E-mail: liesbeth@upr-corporate.be