LIDL BECOMES FIRST DISCOUNT CHAIN TO LAUNCH OWN CLOTHING LINE IN BELGIUM – A FIRST FOR BELGIAN DISCOUNT CHAINS

For the first time in Belgium, Lidl launches its own clothing line with accessories for both men and women called "See You In Venice". The launch is a first for our country; no supermarket chain has done this before. The first women's and men's collection from Lidl in Belgium has been inspired by Venice, the Italian city of water. Lidl Belgium is aims its offering at customers who want a quality basic piece that will complement any outfit.

 

BELGIAN MOST PROUD ON HIS BEER

Beer reputation the best in Belgium according to study AB InBev

Belgium is the beer country par excellence. Belgians are very proud of their beer. The reputation of beer in our country is significantly better than in other leading beer-producing countries such as the UK, the USA and Brazil.

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Corporate communication

We help you to create and enhance your reputation, brand awareness and positioning via a range of communication channels, from traditional media to online presence. We put your company and issues in the public eye, instigating and supporting conversation, word-of-mouth communication and buzz among your stakeholders.

Mission and vision

As a new breed of corporate communication consultants, we seek to deliver success for our clients through the power of inspirational communication. We specialize in using innovative communication to drive your business growth. 

We unlock the communication potential in your organization and translate it tonews worthy stories that are relevant to your audiences, differentiate you from your competitors and build reputation, trust, benchmarks, thought leadership and references.

To make our efforts effective we embed our communication proposals in your overall company, marketing and sales objectives to touch the bottom-line of your business. Therefore we immerse ourselves in the core values of your brand and company culture to work out strategic content based communication programs with clear and feasible goals and deliverables.

This means out-of-the-box creative thinking that results in strategic and identity driven communication. Today we are more than ever focused on strategic, content driven communication.

Contact

Phone: +32 (0)495 51 83 58
E-mail: liesbeth@upr-corporate.be