LIDL BECOMES FIRST DISCOUNT CHAIN TO LAUNCH OWN CLOTHING LINE IN BELGIUM – A FIRST FOR BELGIAN DISCOUNT CHAINS

For the first time in Belgium, Lidl launches its own clothing line with accessories for both men and women called "See You In Venice". The launch is a first for our country; no supermarket chain has done this before. The first women's and men's collection from Lidl in Belgium has been inspired by Venice, the Italian city of water. Lidl Belgium is aims its offering at customers who want a quality basic piece that will complement any outfit.

 

TIENEN PRIME SOUR CHERRIES ARRIVED FOR NEW KRIEK BELLE-VUE BEER

Marriage of Tienen sour cherries and authentic Brussels brewing know-how gives unique character to Kriek Belle-Vue

16 July, as is the case every year, was the key day for the brewing of the unique Kriek Lambic craft beer in Belle-Vue. Well before dawn tons of prime sour cherries arrived from Tienen. The Belle-Vue master brewer promptly dumped the cherries into the barrels with Lambic. After six months of maturing, the Belle-Vue Kriek was bottled. With its unique sour-fresh taste Kriek Belle-Vue is the number one cherry beer on the Belgian market. These are becoming increasingly popular thanks to the popularity of sour and bitter tastes.

Pages

Brand Communication

Connecting positive brand exposure to a solid corporate reputation creates growth and increases value. However, doing so requires specialist knowledge plus a strategic understanding of business objectives and market conditions. We are experts at exploiting credible angles and attracting third-party endorsements and influence to change people’s behaviour and make brands more successful.

Mission and vision

As a new breed of corporate communication consultants, we seek to deliver success for our clients through the power of inspirational communication. We specialize in using innovative communication to drive your business growth. 

We unlock the communication potential in your organization and translate it tonews worthy stories that are relevant to your audiences, differentiate you from your competitors and build reputation, trust, benchmarks, thought leadership and references.

To make our efforts effective we embed our communication proposals in your overall company, marketing and sales objectives to touch the bottom-line of your business. Therefore we immerse ourselves in the core values of your brand and company culture to work out strategic content based communication programs with clear and feasible goals and deliverables.

This means out-of-the-box creative thinking that results in strategic and identity driven communication. Today we are more than ever focused on strategic, content driven communication.

Contact

Phone: +32 (0)495 51 83 58
E-mail: liesbeth@upr-corporate.be