This was our UPR FW16 Beauty Day; MAC Cosmetics, L'Occitane, Melvita, Weleda, Prada, Jean Paul Gaultier and Paco Rabanne revealed their ravishing novelties for the upcoming FW16 season to Belgian beauty press and bloggers. Newcomers Marie-Stella-Maris, Dou My Hands, Bite Away and Herpotherm made a dashing first introduction. A sensational day of guilt-free indulgement.



Get a peek at our Media Days where we presented the new Fall/Winter 2016 collections, including new brands such as Lois and Patrizia Pepe. Also a kind welcome to Alter Era as our young designers, WECANDANCE as a new exciting project and Saint-Eve for kicking off our new deco chapter. We wrapped up the night by hosting a WECANDANCE cocktail party and launched My Color Passport App in order to embark on the new season in full color.






UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.