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SodaStream to go viral with its banned television advert

SodaStream is the world's largest manufacturer, distributor and marketer of Home Carbonation Systems. The company launched a controversial television campaign that was banned in the UK and the US. UPR used the ban as leverage to communicate online, social and offline on SodaStreams market strategy, unique sustainable alternative for bottled ‘big soda’ and the launch of new products. This mix resulted in broad press coverage and the advert going viral on youtube.

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Tetra Pak to protect what’s good and tell about it

To protect what’s good is the overall promise of market leading packaging and processing Tetra Pak. UPR was challenged to integrate this baseline in its PR strategy for Tetra Pak and worked out a long term partnership with NGO Green to develop educational projects for children. Tetra Pak and Green launched www.deboomin.be, an educational initiative to fade the boundaries between children, forests and the sustainable use of paper and packaging. The project was endorsed by regional ministers on both sides of the country, national and local governmental institutions and broadly covered by the media. 



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.