We were delighted to announce the fourth edition of WECANDANCE on Saturday 13th and Sunday 14th of August at the beach of Zeebrugge, Belgium. This year, the steady rising festival took 28.000 party people to space for the summer, making sure they got into the right orbit whether it’s in music, fashion or food. Belgian based, space inspired.


Bell&Ross Women's Night by Emma Gelaude

"On the last day of summer we celebrated watches brand Bell & Ross and their newest women's line with an exclusive rooftop dinner night that I hosted. 'Cause gardens can be cool, but views are everything." - Emma Gelaude



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.