For UGG Australia it’s not enough to be different. They want consumers to experience UGG really feels like nothing else. That’s why UPR Creative developed a 360° marketing campaign based on a brand story that reinforces everything people love about the brand. This story was translated over/into all the touchpoints: media, press, events, digital, retail and product.


Peter Pilotto

To gain fashion credibility and target new, younger customers, We were responsible for building a collaboration with Peter Pilotto. To launch the limited edition collection designed by the Belgian/British fashion brand we developed the advertising and PR campaign.

This campaign energized Kipling by getting enormous press clippings and strong retail exposure. 



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.