Flying Group to develop a crisis communication approach and manual

As reference for private and business flights in the Benelux and France with fast growing activities and HQ on the Antwerp Airport, Flying Group needed to be well prepared for any crisis. UPR organized a hands-on crisis communication audit that resulted in a down to earth crisis communication plan and manual that is manageable for small and medium sized businesses. A specialized crisis communication team of UPR is standby to support its clients in handling any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation and/or negatively impact their bottom line.

 
  • video not found

SodaStream to go viral with its banned television advert

SodaStream is the world's largest manufacturer, distributor and marketer of Home Carbonation Systems. The company launched a controversial television campaign that was banned in the UK and the US. UPR used the ban as leverage to communicate online, social and offline on SodaStreams market strategy, unique sustainable alternative for bottled ‘big soda’ and the launch of new products. This mix resulted in broad press coverage and the advert going viral on youtube.

Pages

About

UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.