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Veritas to celebrate its 120th anniversary with all stakeholders and to strengthen the brand experience on a corporate level

Leading accessories and ‘mercerie’ retailer Veritas wanted to target their core audience to participate at their 120th anniversary and to increase the brand experience through the retail network and a brand new digital platform. UPR targeted mass media with the unique ‘story’ of Veritas using the anniversary, company results and market strategy as leverage to pitch the PR story that was all about the USP’s of Veritas.

 

Kipling 25th Anniversary Party

Kipling 25th Anniversary Party in Antwerp. February 2012

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UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.