MCDM and UPR have combined their know-how and many years of experience in fashion to cater even better to you. In order to respond better to various new developments, the Antwerp and Brussels based agencies have joined forces. From now on, we welcome you in our newly renovated showroom for the lending out service of Aymara, Chantal Thomass, Christa Reniers, DVF, Jodevisscher and Maliparmi.



As a certified partner, UPR advised in the development of a new digital platform INFLUO. It empowers influencers from being a number in an excel sheet towards entrepreneurs, or as we call it ‘influoncers’. Therefore it enables advertisers to identify and collaborate with their most relevant influencers in the Benelux. Influencers are incentivized by having the option to choose and pitch towards the campaigns they would like to collaborate in. This allows an inflow of creative ideas and ensures that brands are only teaming up with influencers who have their target audience and industry in mind. An insightful brand profile on one side and hundreds of smart influencer profiles on the other, the platform conveys the communication of setting up valuable dialogues and collaborations. On October 26th we launched this new platform at St.-Vincents in Antwerp, organising the first Influo Masterclass, where influoncers, brands and experts align with one goal: taking influencer marketing to the next level. Dedicated and professional workshops, set up to complete our true mission: to push creativity from content creators towards brands.



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.