We selected 5 on-brand influencers to host creative instore workshops; each with a large general following - all together 368K! - and focus on the 12-18Y target group. Specific content was created - both images and video - and produced by UPR to promote the campaign instore, online and to be shared by the influencers.


UPR selected a  #MACFESTIVALGANG of 8 on-brand influencers to attend two festivals where M.A.C Cosmetics was present during the summer with make-up booths. Special content was created and produced by UPR before and during the festivals for this campaign to be shared by the #MACFESTIVALGANG, advertised by the new local Instagram page, used instore and to be print exclusively by media. 



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.