UPR selected 7 on-brand influencers to attend WECANDANCE and experience it to the fullest. They spread a personal promo code to increase sales, building up to the festival weekend. They created user generated content at the scene to be shared with their 392K followers and reshared by Zalando. UPR also booked a facebook live take-over host to increase engagement and following. More exposure was garanteed by online media deals, give-aways and buy-in styled photoshoots.

Arket Opening Brussels

ARKET means 'sheet of paper' in Swedish and is a modern-day market offering essential products tor men, women, children and the home. lts mission is to democratise quality through widely accessible, well-made, durable products designed to be used and loved for a long time. ARKET's first store in Brussels, at 15 Avenue de la Toison d'Or, is now open. 



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.