Arket Opening Brussels
ARKET means 'sheet of paper' in Swedish and is a modern-day market offering essential products tor men, women, children and the home. lts mission is to democratise quality through widely accessible, well-made, durable products designed to be used and loved for a long time. ARKET's first store in Brussels, at 15 Avenue de la Toison d'Or, is now open.
#HEMASCHOOL
We selected 5 on-brand influencers to host creative instore workshops; each with a large general following - all together 368K! - and focus on the 12-18Y target group. Specific content was created - both images and video - and produced by UPR to promote the campaign instore, online and to be shared by the influencers.