Uniqlo Opening Brussels

On October 19th, at 10.00AM UNIQLO opened at the Muntplein in Brussels its third shop in Belgium in Japanese style. The official opening ceremony was attended by Mr. Philippe Close, Mayor of Brussels, His Excellence Mr. Hajime Hayashi, ambassador of Japan for the Kingdom of Belgium, and Brussels ambassadors of UNIQLO, including DJ LEFTO, Nancy Eissaoui - owner at CHYL, Art By CASH, Anne Zagré and Sophie Lauwers at BOZAR attended the ceremony. More than 400 people were in line to first discover the store. In the shop, on a surface of approximately 1,500 m2, divided over two floors, LifeWear garments are offered for ladies, gentlemen and children. The first visitors witnessed a spectacular performance of Japanese Taiko drummers and received a free fruit juice, cherished by CHYL.



UPR selected 7 on-brand influencers to attend WECANDANCE and experience it to the fullest. They spread a personal promo code to increase sales, building up to the festival weekend. They created user generated content at the scene to be shared with their 392K followers and reshared by Zalando. UPR also booked a facebook live take-over host to increase engagement and following. More exposure was garanteed by online media deals, give-aways and buy-in styled photoshoots.



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.