On Saturday March 11st, the Liu Jo Store in Antwerpen turned into a laboratory of glam and style, where one could discover a world of Denim Couture. We invited fashion bloggers and press for a preview-event, including an after work denim customizing session. Pre-weekend bubbles, loads of Liu Jo denim and sparkly studs quickly resulted in a series of streetstyle photoshoots.




Antwerp-based interior webshop Saint Eve opens its first pop-up store in the atelier of StafCharlotte. Divers and Cointreau offered summery snacks and cocktails to complement the selection of ethnic furniture from all over the world. You can stop by for a wealth of bohemian-luxe decoration inspo until July 2nd.



UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.