UPR

Agent Provocateur Shop Opening Antwerp

Agent Provocateur opened it's first store in Antwerp (at Schuttershofstraat) on the 23th of May. Sexy models, bubbly champagne and openminded people was all it took to create this sizzling boudoir-evening. Even Mr. M. Lagrange himself could not miss this party to sign copies of his book - totally matching Agent Provocateur's audacity.

Tommy Hilfiger 'Surf Shack' Launch

Recap video of the Tommy Hilfiger 'Surf Shack' Launch at the Antwerp store on May 14th. Belgian press, bloggers and VIP's enjoyed surf 'n turf fingerfood, music and a live performance by Belgian graphic artist Denis Meyers. Five VW-vans coloured the street and made the perfect setting for a polaroid photoshoot. The perfect summer vibe on a cold afternoon.

Bell & Ross at BaselWorld 2013

Behind the scenes video from Bell & Ross at BaselWorld 2013.

UPR Press Days FW13

UPR Press Days, presenting the new FW13 season.

Liu JO Campaign SS13

Our expert team will identify the right media mix to connect you with your new or existing customers, make the most of any budget and ultimately amplify any brand and campaign.

M.A.C. Cosmetics launch

M.A.C Cosmetics launch in Belgium and opening of its first store in Antwerp staring M.A.C Viva Glam Spokesperson Dita Von Teese

Showroom

UPR press room located in the BtoB district of Antwerp

Brand Consultancy

UPR Creative organizes and facilitates brainstorms and brand workshops for brands that want to reposition and empower the brand or need to communicate their points of differences. We encourage our clients to learn from the consumers. We work for Sanoma, UGG, Bjorn Borg, etc

UGG

For UGG Australia it’s not enough to be different. They want consumers to experience UGG really feels like nothing else. That’s why UPR Creative developed a 360° marketing campaign based on a brand story that reinforces everything people love about the brand. This story was translated over/into all the touchpoints: media, press, events, digital, retail and product.

Peter Pilotto

To gain fashion credibility and target new, younger customers, We were responsible for building a collaboration with Peter Pilotto. To launch the limited edition collection designed by the Belgian/British fashion brand we developed the advertising and PR campaign.

This campaign energized Kipling by getting enormous press clippings and strong retail exposure.

Video Big YOU III

THE BIG YOU is an event targeted specifically to the Belgian Blogosphere where UPR brands have the chance ànd the challenge to introduce, educate, inform and elaborate on their brand and their season focus points through intricate workshops & presentations.

Flying Group to develop a crisis communication approach and manual

As reference for private and business flights in the Benelux and France with fast growing activities and HQ on the Antwerp Airport, Flying Group needed to be well prepared for any crisis. UPR organized a hands-on crisis communication audit that resulted in a down to earth crisis communication plan and manual that is manageable for small and medium sized businesses. A specialized crisis communication team of UPR is standby to support its clients in handling any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation and/or negatively impact their bottom line.

SodaStream to go viral with its banned television advert

SodaStream is the world's largest manufacturer, distributor and marketer of Home Carbonation Systems. The company launched a controversial television campaign that was banned in the UK and the US. UPR used the ban as leverage to communicate online, social and offline on SodaStreams market strategy, unique sustainable alternative for bottled ‘big soda’ and the launch of new products. This mix resulted in broad press coverage and the advert going viral on youtube.

Tetra Pak to protect what’s good and tell about it

To protect what’s good is the overall promise of market leading packaging and processing Tetra Pak. UPR was challenged to integrate this baseline in its PR strategy for Tetra Pak and worked out a long term partnership with NGO Green to develop educational projects for children. Tetra Pak and Green launched www.deboomin.be, an educational initiative to fade the boundaries between children, forests and the sustainable use of paper and packaging. The project was endorsed by regional ministers on both sides of the country, national and local governmental institutions and broadly covered by the media.

Tempo-Team to increase top-of-mind awareness and thought leadership on the labor & staffing market

Staffing company Tempo-Team, part of the Randstad group, needs to position itself as performant challenger on the hyper competitive staffing and HR services market. Therefore Tempo-Team wants to be perceived as thought leader and strong and reliable brand by all B2C, B2B and governmental stakeholders. To put Tempo-Team on the public agenda and to claim share of voice in the labor market debate UPR developed a strategy based on market research, third party endorsement and multimedia communication that aims to improve customer intimacy through mass media and the agency network of Tempo-Team.

Veritas to celebrate its 120th anniversary with all stakeholders and to strengthen the brand experience on a corporate level

Leading accessories and ‘mercerie’ retailer Veritas wanted to target their core audience to participate at their 120^th anniversary and to increase the brand experience through the retail network and a brand new digital platform. UPR targeted mass media with the unique ‘story’ of Veritas using the anniversary, company results and market strategy as leverage to pitch the PR story that was all about the USP’s of Veritas.