Rado HyperChrome Touch Dual Timezone

We hosted the exclusive expo event of the iconic HyperChrome watch of Rado in the beautiful Loft du 22 in Elsene, Brussels. It was all about the presentation of the HyperChrome Touch Dual Timezone, a ceramic watch with two time zones which you can easily manipulate by touch. The design and marketing team explained the design, the evolution of the watch, the sportive collaborations and the operations in the studios. At the end of the event, guests could ask questions and enjoy a drink.

 

MAC Cosmetics at New York Fashion Week

MAC Cosmetics was present at New York Fashion Week for several SS15 shows. For August Getty MAC used gold and pink to express femininity, youth and luxe. The models at the show of Derek Lam wore pink eyeshadow, which was a process starting with natural, then mauve, lavender en violet were built on top of nudes. During the fashion show of Kate Spade contrasting statements were used: a matte graphic eyeliner against radiant, feminine skin. Ohne Titel wanted models who looked like youthful, cool surfer girls, so MAC used pink blush. For The Row, the models wore a lot of bronzing and gold touches to have an urban, ethic glow. And last but not least: MAC applied worn-in liner to obtain a 1960's London street vibe for Libertine.

 

Chef Viki Geunes creates exquisite chocolate bonbons perfectly matching illy’s Mono-arabica’s

Out of the nine different arabica's that determine the identity of each illy cup, the Italian coffee-roasting company selected six that are also being offered as monoarabica coffees. This year monoarabica coffees based on beans from Colombia, Costa Rica and India were added to the list. illy asked two star chef Viki Geunes to create 6 bonbons that fits perfectly with the Mono-arabica range. On Monday 8th of September Viki presented his bonbons accompanied with the matching illy’s Mono-arabica’s at ‘t Zilte, on top of the MAS.

 

Atelier Swarovski by Viktor & Rolf

Atelier Swarovski did a new collaboration with Viktor&Rolf for the Autumn Winter 2014 collection. The collection was designed by the duo and will be revealed during the 'prêt-à-porter show' at Fashion Week Paris. The Atelier Swarovski by Viktor&Rolf collection shows impressive statement pieces with shining and matte crystal in Black Diamond and diverse Jet shades.

 

WE FASHION BLUE PARTY

Blue ridge, the WE Fashion denim brand, is constantly making changes forward and wanted to share next season’s developments and highlights with the Belgian press. They added a Super Skinny to the denim range, redeveloped the Slim Fit and Boyfriend Fit and added center fold to the Bootcut Fit. Journalists, bloggers and celebs could discover all novelties during an in-store event in Antwerp.

For the occasion, the store was turned completely blue and blue cocktails and fingerfood were served. The WE Fashion denim specialist assisted the guests to find their perfect denim fit.

 

The Sound of COS

We're very pleased to announce the bespoke fashion film of COS, made by Dutch artists Lernert Engelberts and Sander Plug. The film captures the sound of COS by using iconic and timeless garments and accesories from the Autumn Winter 2014 collection. The Sound of COS is a great way to experience the identity of the brand and to explore the collection at the same time. Enjoy!

 

Monsieur Black x YSL present Black Opium

The mysterious Monsieur Black works together with Yves Saint Laurent Beauté to introduce his biggest addiction Black Opium. The main goal of his dark life is to find muses and to turn them into an addict. To achieve that Monsieur Black organizes one of the most exclusive parties of the year – and there’s only one way to get in: the #YSLBlacklist. If you want to be on the #YSLBlacklist, you’ll have to follow Monsieur Black on Instagram, Facebook and Twitter to know the challenges. Good luck with convincing Monsieur Black of your muse qualities! You'll find more info on www.yslblacklist.com.

 

Getting ready for a Summer of festivals with Zalando

With so many great brands on offer on Zalando, it is no wonder customers from all over Europe browse the webstore in search of their perfect festival outfit. At the start of summer (and Summer festivals), we invited five bloggers to the UPR showroom to get festival-ready. They could get their nails painted, their hair styled, have a refreshing cocktail and get dressed in Zalando. When everybody was ready, an original Volkswagen Samba van took them to Couleur Café, a festival in Brussels on one of the most beautiful industrial sites in Europe. There, in the vibrant and energetic atmosphere of the festival, they could put their festival items to the test.

 

Rituals Cosmetics Soulwear event

On a sunny morning in June, Belgian lifestyle and fashion journalists gathered at Antwerp's left bank for a relaxing morning with Rituals Cosmetics.
Nina De Man introduced them to the wonderful world of open air yoga and they were treated to a healthy and balanced breakfast, while discovering the Soulwear FW14 collection. 
How's that for a great start of the day?

 

UPR BEAUTY DAY FW14

Belgian beauty and lifestyle journalists were invited to spend an interesting day at the UPR showroom and to discover the trends and novelties of our beauty brands for Fall/Winter 2014.
The day started with a presentation by Weleda, who reintroduced one of their star products, called Skin Food. After a healthy lunch, journalists had the opportunity to attend a MAC Cosmetics trend class, to get a ProNails protect & peel application and to get familiar with beauty trends by Darphin and L'Occitane. 

 

Exploring urban mobility for Strellson's 30th anniversary

Strellson, the Swiss fashion and lifestyle brand is celebrating '30 Years of Modern Swissness' with the perfect Strellson suit and a folding bike by Italian bike manufacturer Bianchi. Together, they designed a bike in the colours of the brand; matte black with red detailing.
To explore the theme of the collection, 'Urban Mobility', Antwerp's city guide Tanguy Ottomer took journalists and bloggers for a ride around the city on these customized bikes. After the tour, everybody was invited at Clinic Concept Store for a Swiss lunch and the opportunity to discover the full collection.

 

Sam Edelman conquers Antwerp with pop up store at Monar

On April, 25th, renowned footwear brand Sam Edelman opened its very first pop up store in Antwerp, in collaboration with Monar. In this store, you will find the most extensive selection of his collection sold in Belgium.
For the occasion, Sam Edelman himself visited Antwerp to celebrate this collaboration in true fashion style, together with a bunch of Belgian celebs and press, all eager to choose the perfect pair of Sam Edelman shoes.

 

UPR Media Days FW14

Have a look at some pictures of our Media Days where we presented the new Fall/Winter 2014 collections.

Many thanks to all the visitors!

 

Rituals Flowers of India in-store event

To celebrate the launch of the Summer Limited Edition 'Flowers of India' and the rebranding of the already well-known Ayurveda and Hammam series, beauty brand Rituals invited press, bloggers and celebs to an inspirational in-store event.
Spicy snacks, beauty discoveries, a bunch of fresh flowers, happy tunes and frozen cocktails brought a Summer vibe to the Indian-themed night.  The guests were pampered at the make-up stand and could test and try all the new products throughout the store; everybody left the store happy and relaxed.

 

Timberland #inmyelement campaign launch

To celebrate the Timberland #inmyelement campaign, we collaborated with actor Stijn Steyaert, dancer/writer Ish Ait Hamou & Eigen Makelij's rapper Nag Toeval. They were photographed in their favourite SS14 look at the place they are most 'in their element'. The result was on display during a closing event at the Antwerp Timberland store, in the presence of press, bloggers and influencers. 

 

Dorothée Schumacher Antwerp store opening

Dorothee Schumacher, one of the most important German fashion companies with an international reputation, opened her first store in Antwerp.

She celebrated the grand opening with her close partners, team and members of the press in the new store alongside the fashion museum. An interactive installation transformed the display window into a virtual wardrobe. The fashion crowd were fascinated by the runway looks, favourite accessories and personal quotes from the designer that lit up the façade and transformed the street into an event venue. Champagne flowed from an opulent pyramid – with a luxurious ease exceeded only by the charming energy of the guests. DJane & model Amélie Lens created the soundtrack for the night. Guests like IT-girl and blogger Emma Gelaude and singer Stefanie Callebaut were impressed with the collection.

The shop can be found on the Nationalestraat 24, 2000 Antwerp. 

 

Hilfiger Denim Ghent store opening

To celebrate the opening of the new Hilfiger Denim store in Ghent, we gathered press, bloggers and influencers for an exclusive in-store event.
A cosy setting, American food and drinks and a performance by Belgian electro rock band Compact Disk Dummies were the right ingredients to make this a night to remember. 

 

Kipling x Natalie Joos Press Launch

On March, 13th Kipling launched an exclusive travel collection in collaboration with the fabulous Natalie Joos!
In true New York style we welcomed the press and bloggers to party with us at Antwerp hot spot Bar Cesar.
The full collection will be available in Kipling stores and on kipling.com as from June, 1st 2014. 

 

Eleonora Carisi for Zalando Blogger Breakfast

On February, 27th, 10 Belgian bloggers gathered at NOMAD to get a sneak preview of the Eleonora Carisi for Zalando capsule collection and enjoy a healthy breakfast in between nature. To fit the look & feel of the collection, we created an urban jungle in a small venue in Antwerp and served nothing but healthy dishes with the best nature has to offer. All the bloggers received an item of the collection, styled it and showed the results on their blogs.  

 

The Big You IV

Official video recap from THE BIG YOU IV, already the 4th edition of one of Belgium's most anticipated and biggest blogger events, hosted by UNLIMITED PR ANTWERP.

With participating brands : Camper - Illy - L'occitane - Pepe Jeans - Pronails - Radical Skincare - Swarovski - Sennheiser - Sodastream - Timberland - Veritas - Zalando

 

 

UPR Beautyday SS14

A lovely day at the UPR showroom to present the trends and novelties for spring summer 2014 of 8 beautybrands to the Belgian beauty and lifestyle press.

 

Zalando pop-up store Brussels

Online retailer Zalando.be popped-up for 3 days in November. In an end of year theme guests could discover the broad variety of clothes, accessories, gifts and deco elements Zalando has to offer. This 'offline experience' was installed in the Dansaert area in Brussels.

 

Karl Lagerfeld store opening Antwerp

KARL LAGERFELD arrived on Schuttershofstraat 53, and more than 300 guests celebrated the opening of the 7th European store of the brand. Among the happy few were Stefanie Callebaut wearing a KARL LAGERFELD coat and bag, Amelie Lens and Sofie Valkiers both in KARL LAGERFELD too, Tanguy Ottomer and many others… Hannelore Knuts was behind the dj decks for some cool music tunes.

 

Ode aan Papier - Paper Chain Forum

Launch of the national awareness campaign 'Ode to Paper'

No Wonder you love paper -  www.welovepaper.be

 

Tetra Pak publishes its Sustainability Update 2013

The report highlights some of the activities and initiatives that have taken place across the globe during the past year, reinforcing the company’s commitment to grow its business in ways that are socially, environmentally, and economically responsible.

The full report of Tetra Pak Sustainability Update 2013 can be found on http://sustainability.tetrapak.com

 

Top Year for the Hoogstraten® kiwi grape!

The Belgian kiwi grape, a super fruit which is tasty as well as healthy, is available from September until November!

 

De Morgen Magazine & Converse

DMM covers a nice editorial in their Fashion Special with Converse sneakers on the cover.

 

UGG Summer Sensation

This summer, UGG Australia celebrated its 35th anniversary @Siësta Beach Knokke. Think: UGG-cocktails, foot massages, a special kids corner, live acts, lots of sunshine and happy pretty people. Swarovski participated by giving guests the opportunity to costumize their UGG classic boots with their initials in crystals. Highlight of the celebration was an exclusive party at the 'Nacht van't Zoute'.

 

Welcome to the House of Kipling!

Kipling introduced a new shop concept in the Antwerp store known as 'The House of Kipling'.

Press and consumers discovered this during a cocktail party with music, drinks, some monkey business and a lot of bags!

 

Rituals opened its biggest store ever in Antwerp on June 19th

Home & Body Cosmetics brand Rituals opened its biggest store ever in Antwerp on June 19th. In celebration of their new Laughing Buddha range they had an Oriental theme with Geisha girls, fortune cookies and sushi & sake. Raymond Cloosterman, founder and CEO of Rituals and Eva Elias, Creative Director, were happy to meet the Belgian fans and press on this special occasion.

 

EFFIE Awards 2013

UPR Corporate managed to achieve the New Effie Awards management objective to start ‘effective’ press relations. A pro-active and professional PR approach resulted in a large online and offline press coverage in national newspapers, magazines, television and trade press.

 

No wonder you love paper

More than 8 out of 10 Belgians prefers print media. 

The Belgian remains primarily a reader of printed books (84%), newspapers (86%) and magazines (89%). Choice printed or digital media depends on reading time and comfort. 

 

Agent Provocateur Shop Opening Antwerp

Agent Provocateur opened its first store in Antwerp (at Schuttershofstraat) on the 23th of May. Sexy models, bubbly champagne and openminded people was all it took to create this sizzling boudoir-evening. Even Mr. M. Lagrange himself could not miss this party to sign copies of his book - totally matching Agent Provocateur's audacity.

 

Tommy Hilfiger 'Surf Shack' Launch

Recap video of the Tommy Hilfiger 'Surf Shack' Launch at the Antwerp store on May 14th. Belgian press, bloggers and VIP's enjoyed surf 'n turf fingerfood, music and a live performance by Belgian graphic artist Denis Meyers. Five VW-vans coloured the street and made the perfect setting for a polaroid photoshoot. The perfect summer vibe on a cold afternoon.

 

Bell & Ross at BaselWorld 2013

Behind the scenes video from Bell & Ross at BaselWorld 2013.

 

UPR Press Days FW13

UPR Press Days, presenting the new FW13 season.

 

Liu JO Campaign SS13

Our expert team will identify the right media mix to connect you with your new or existing customers, make the most of any budget and ultimately amplify any brand and campaign.

 

M.A.C. Cosmetics launch

M.A.C Cosmetics launch in Belgium and opening of its first store in Antwerp staring M.A.C Viva Glam Spokesperson Dita Von Teese 

 

Showroom

UPR press room located in the BtoB district of Antwerp

 

Brand Consultancy

UPR Creative organizes and facilitates brainstorms and brand workshops for brands that want to reposition and empower the brand or need to communicate their points of differences. We encourage our clients to learn from the consumers. We work for Sanoma, UGG, Bjorn Borg, etc

 

UGG

For UGG Australia it’s not enough to be different. They want consumers to experience UGG really feels like nothing else. That’s why UPR Creative developed a 360° marketing campaign based on a brand story that reinforces everything people love about the brand. This story was translated over/into all the touchpoints: media, press, events, digital, retail and product.

 

Peter Pilotto

To gain fashion credibility and target new, younger customers, We were responsible for building a collaboration with Peter Pilotto. To launch the limited edition collection designed by the Belgian/British fashion brand we developed the advertising and PR campaign.

This campaign energized Kipling by getting enormous press clippings and strong retail exposure. 

 

Video Big YOU III

THE BIG YOU is an event targeted specifically to the Belgian Blogosphere where UPR brands have the chance ànd the challenge to introduce, educate, inform and elaborate on their brand and their season focus points through intricate workshops & presentations. 

 

Flying Group to develop a crisis communication approach and manual

As reference for private and business flights in the Benelux and France with fast growing activities and HQ on the Antwerp Airport, Flying Group needed to be well prepared for any crisis. UPR organized a hands-on crisis communication audit that resulted in a down to earth crisis communication plan and manual that is manageable for small and medium sized businesses. A specialized crisis communication team of UPR is standby to support its clients in handling any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation and/or negatively impact their bottom line.

 

SodaStream to go viral with its banned television advert

SodaStream is the world's largest manufacturer, distributor and marketer of Home Carbonation Systems. The company launched a controversial television campaign that was banned in the UK and the US. UPR used the ban as leverage to communicate online, social and offline on SodaStreams market strategy, unique sustainable alternative for bottled ‘big soda’ and the launch of new products. This mix resulted in broad press coverage and the advert going viral on youtube.

 

Tetra Pak to protect what’s good and tell about it

To protect what’s good is the overall promise of market leading packaging and processing Tetra Pak. UPR was challenged to integrate this baseline in its PR strategy for Tetra Pak and worked out a long term partnership with NGO Green to develop educational projects for children. Tetra Pak and Green launched www.deboomin.be, an educational initiative to fade the boundaries between children, forests and the sustainable use of paper and packaging. The project was endorsed by regional ministers on both sides of the country, national and local governmental institutions and broadly covered by the media. 

 

Tempo-Team to increase top-of-mind awareness and thought leadership on the labor & staffing market

Staffing company Tempo-Team, part of the Randstad group, needs to position itself as performant challenger on the hyper competitive staffing and HR services market. Therefore Tempo-Team wants to be perceived as thought leader and strong and reliable brand by all B2C, B2B and governmental stakeholders. To put Tempo-Team on the public agenda and to claim share of voice in the labor market debate UPR developed a strategy based on market research, third party endorsement and multimedia communication that aims to improve customer intimacy through mass media and the agency network of Tempo-Team.

 

Veritas to celebrate its 120th anniversary with all stakeholders and to strengthen the brand experience on a corporate level

Leading accessories and ‘mercerie’ retailer Veritas wanted to target their core audience to participate at their 120th anniversary and to increase the brand experience through the retail network and a brand new digital platform. UPR targeted mass media with the unique ‘story’ of Veritas using the anniversary, company results and market strategy as leverage to pitch the PR story that was all about the USP’s of Veritas.

 

Kipling 25th Anniversary Party

Kipling 25th Anniversary Party in Antwerp. February 2012

 

Press launch of the VIPP capsule collection

Press launch of the VIPP capsule collection in collaboration with Jean Luc Moerman And Smets premium store. September 2012

 

Camper Loves Paris Event

Camper Loves Paris Event during Paris FASHION week to celebrate Its 20th Anniversary on the French market

 

Illycaffè brand Ambassador Viki geunes

Illycaffè brand Ambassador Viki geunes introducing ILLY gourmandises. T zilte 2 star michelin restaurant at Mas in Antwerp.

 

HUGO FASHION show Fall winter

HUGO FASHION show Fall winter 13 at Berlin FASHION week. January 2013

About

UPR is a leading, full-service public relations and communications agency. Providing experience and know-how to established global brands, as well as the next generation of talent within the fashion, lifestyle, consumer and corporate industries. 

Working pro-actively in the changing media landscape, always pushing forward to be relevant, efficient, and innovative we establish top of mind awareness for all of our clients.

To achieve cost efficiencies and a broader impact, UPR focuses on integrated campaigns and activities for all UPR divisions.

UPR is made up of passionate and intelligent people that have the know-how to build a strong brand vision, and deliver on strategy.

We value genuine and true partnerships resulting in long-term client relationships and have been delivering consistent results, successful campaigns and happy clients since 2001.

Today UPR has offices in Antwerp, Brussels and Amsterdam.