Dorothee Schumacher, one of the most important German fashion companies with an international reputation, opened her first store in Antwerp.
She celebrated the grand opening with her close partners, team and members of the press in the new store alongside the fashion museum. An interactive installation transformed the display window into a virtual wardrobe. The fashion crowd were fascinated by the runway looks, favourite accessories and personal quotes from the designer that lit up the façade and transformed the street into an event venue. Champagne flowed from an opulent pyramid – with a luxurious ease exceeded only by the charming energy of the guests. DJane & model Amélie Lens created the soundtrack for the night. Guests like IT-girl and blogger Emma Gelaude and singer Stefanie Callebaut were impressed with the collection.
The shop can be found on the Nationalestraat 24, 2000 Antwerp.